Coop Insights is a self service platform for Coop Sverige AB's b2b clients where they can follow their sales in real time and get unique customer insights
Challenge
Coop Sverige AB's outdated supplier portal suffered from low user adoption due to its difficult interface and lack of actionable insights. This resulted in missed sales opportunities for both Coop and their suppliers. The goal was to create Coop Insights - a modern platform that would help suppliers identify trends, track real-time sales data, and make informed decisions based on customer behavior.
Wireframes
Through multiple iterations and stakeholder feedback, wireframes helped identify which features should be included in the MVP and what could be developed later. The process explored responsive layouts across desktop, tablet, and smartphone breakpoints, ensuring a consistent experience across devices.
Early digital wireframe exploration for the homepage and data insights section
Admin interviews
Interviews were held together with one of the current admins to identify which features they are currently using on the previous portal and determine what is essential. The specific admin was updated weekly about what was going on in the project.
“I'm not particular interested in numbers and data. Most of my visits are mainly for changing passwords or update weekly information”
“I'm about to change position, so I will have to teach a new co-worker how to use the old system, which is very outdated.”
“I feel like there's a lot of unnecessary clicks on the current portal. Some things also requires old Microsoft explorer”
A series of interviews were then conducted on with participants (suppliers) to further identify pain points, frustrations, needs, and desires.
“Visiting the current portal doesn't give me much to be honest. Visiting the site should give me something.”
“There's a lot of things that I wish you could do, for example: being able to have several users for the (our) same supplier.”
"Tracking, if something stand out, noticing trends, create your own campaigns, there's a lot of things you can do. Not sure what I would use though or like to see."
Shaping a tool for modern use
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that Coop Insights could focus and improve upon.
Look and feel are an important part of usability and design nowadays, especially for the nordic countries.
Cooking up a better experience
For every sprint, quick sketches helped me get ideas on paper to establish which elements were necessary for each function, idea and screen.
Reorganization of the structure
After
A focus on simplicity
Drawing inspiration from modern apps with a focus on minimal yet functional simplicity, the UI design reflect the users desire to have a clutter free, curated look and feel.
A highly curated experience
Coop Insights makes the process of tracking sales, noticing trends and taking action simple and engaging. It helps the admins workflow with writing articles, sending out information and engaging with the customers.
The home screen for suppliers & admins.
A collection of written articles and guides for the suppliers.
If you want to become a supplier for Coop, you will need to fill in an application. An admin will then later go through it.
Some information is more important than other, hence the inbox is divided into two seperated categories.
Since there were no design system to build upon, a new one was created a long the way. Here are some example components.
Mobile view for viewing and changing settings for, in this chase, a bar chart.
